This media kit consists of all the press materials needed for the launch of Sanrio World: A Sanrio-themed Amusement Park based in Los Angeles, CA. This kit was my final project for my PR209: Effective Writing for Strategic Public Relations Class. I decided on the idea of Sanrio World because I love the Sanrio brand and it makes me so happy! I think it would make other people happy too, if it were real.
Skills: I tried to showcase my ability to follow through with a clear brand identity in all collateral material. The tone of writing throughout the kit is happy, welcoming, positive, and enthusiastic, which exemplifies the Sanrio brand completely while also clearly outlining the key messages I want the press to take away from it.
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BRANDING ✿ LETTERING ✿ THOUGHTFUL MESSAGING ✿ TONE ✿ PR WRITING
HELLO KITTY BIOGRAPHY
FACT SHEET #1
FACT SHEET #2
FREQUENTLY ASKED QUESTIONS
CAMPAIGN PRESENTATION
✿ PDF LINKS TO MY KIT ✿