This presentation was created for my Business and Economics class. I followed Target's stock price and traced its history and why the price went up or down over the years. In the end, I made a recommendation on whether or not to invest in the company based on the timing and current trends.
BUSINESS ✿ ECONOMICS ✿ ANALYTICS ✿ REVENUE ✿ PROFIT ✿ SHAREHOLDERS ✿ STOCK MARKET
Case study on the battle in the travel industry between hotels and vacation rentals. Created for my lifestyle public relations class during the exploration of the travel/accommodations sector of PR.
TRAVEL ✿ RESEARCH ✿ ANALYSIS ✿ COMPETITOR REVIEW ✿ PR IMPLICATIONS ✿ RECOMMENDATION ✿ KEY INSIGHTS
Another project for my business economics class. Covers the merger between JetBlue and Spirit Airlines. Reviews key messaging the two put out and suggestions for how to address its key customers, employees, and investors.
BUSINESS ✿ ECONOMICS ✿ MERGERS AND ACQUISITIONS ✿ INVESTOR RELATIONS ✿ CORPORATE MESSAGING
I created this presentation for my advertising class. Our client was Skims and my group and I were tasked with creating an advertising campaign. We targeted its new menswear line and opted to revive the "sagging" trend.
ADVERTISING ✿ CAMPAIGNING ✿ BRAND MESSAGING ✿ TRENDS ✿ CELEBRITY
A concept created in my intro to marketing class. Catered to college students and follows a business objective, situational analysis, target market, segmentation, and pre-mortem.
MARKETING ✿ SITUATIONAL ANALYSIS ✿ BUSINESS OBJECTIVES ✿ TARGET AUDIENCE ✿ SEGMENTATION
Classic practice of ROPES: Research, Objectives, Programming, Evaluation, Stewardship
RESEARCH ✿ OBJECTIVES ✿ PROGRAMMING ✿ EVALUATION ✿ STEWARDSHIP
Tasked with bringing more tourism to Starkville, Mississippi after the COVID Pandemic. Conducted background research, outlined objectives, prepared crisis responses, and PESO.
RESEARCH ✿ CRISIS ✿ PESO ✿ TOURISM ✿ TRAVEL ✿ PROMOTION
Created a PR firm and made-up service - all dog-themed! Lucky Dog PR and "Feur," a chauffeur service. Worked on the PESO model around establishing Feur.
BRANDING ✿ PR ✿ PESO ✿ PROMOTION